Gaya APA

Lytle, J, F. (1993). What Do Your Customers Really Want ? Here's a Sure-Fire Way to Find Out (1). John Wiley: BI Institite.

Gaya MLA

Lytle, John, F. "What Do Your Customers Really Want ? Here's a Sure-Fire Way to Find Out". 1 John Wiley: BI Institite, 1993. Text.