Gaya APA

Kapferer, J. (1994). Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity (1). New York: Macmillan.

Gaya MLA

Kapferer, Jean-Noel. "Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity". 1 New York: Macmillan, 1994. Text.